Who We Are
Mattel Inc is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Mattel Indonesia
Indonesia is a critical part of our global supply chain. Indonesia is home to Mattel’s largest fashion dolls’ plant in the world (more than 60% of our flagship Barbie dolls sold globally are made in Indonesia). Our plants in Cikarang are also a key manufacturer of Mattel’s leading Hot Wheels diecast vehicles. In addition to its own owned-and-operated plants, Mattel works with an evergrowing network of contract manufacturers and vendors, particularly SMEs, that supports Mattel’s manufacturing operations globally.
On the commercial side, Mattel has developed one of the largest trade networks in the toy sector in Indonesia. Our high quality, safe and innovative toys are present in more than 35,000 retail stores helping to inspire, entertain and develop children across Indonesia, empowering them to explore the wonder of childhood and reach their full potential.
PT. Mattel Trading Indonesia
Pondok Indah Office Tower 2, 5th Floor – Suite 502
Jl. Sultan Iskandar Muda Kav. V-TA, Pondok Indah
Jakarta 12310, Indonesia
☏ +62-21-50989428
© 2024 PT MATTEL TRADING INDONESIA